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Google's 'BOLNE SE SAB HOTA HAI' awareness campaign was designed to acknowledge the struggles women face on a daily basis. The campaign celebrated those who had successfully broken these stereotypes.
#SearchForChange billboards showcased many inspiring women from different backgrounds, showing the changing face of India. Boomlet partnered with Google to help select suitable influencers, acquire them and execute the campaign on Women's Day. The aim was to raise awareness about the need to break stereotypes and to empower women.