The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
FEATURED VIDEOS
Warner Bros. Discovery aimed to celebrate Batman’s 85th anniversary while promoting licensed merchandise to a broad audience. The core challenge was balancing legacy celebration with commercial relevance, ensuring Batman-inspired products appealed across genres like fashion, parenting, art, and lifestyle — without losing connection to the iconic franchise.
The Approach
Boomlet partnered with seven macro and niche influencers across diverse categories to tap into distinct audience segments. From stylish fashion content to parenting-friendly narratives, each influencer tailored their storytelling to highlight Batman’s legacy while showcasing the merchandise as part of everyday life.
The Execution
Creators integrated Batman merchandise organically into their content across platforms like Instagram, YouTube, and TikTok. Using branded hashtags like #Batman85, #BatmanDay, and #LongLiveTheBat, they sparked conversations, celebrated the hero’s enduring impact, and maximized campaign visibility. Each creator’s personal storytelling made the campaign feel authentic and fan-centric.
The Impact
The campaign successfully celebrated 85 years of Batman while driving engagement and awareness for the merchandise. With a strategic mix of genre influencers and powerful platform execution, Boomlet helped extend the franchise’s cultural footprint to new and existing audiences.
Key Metrics
The campaign successfully celebrated Batman’s 85th Anniversary while promoting officially licensed merchandise. Through diverse influencer collaborations, it reached niche audiences, generated significant buzz, and created awareness about the products, driving engagement and amplifying the Batman franchise’s legacy.
7
Total Influencer collabs.
907K+
Total
Reach
1.2M+
Total
Views
2.5%