Hellmann’s sought to capture the attention of Indian cricket fans during the ICC T20 World Cup by tying its newly launched Mood Burgers to the energy of match-day moments. The challenge was to create content that resonated emotionally with audiences while positioning the burgers as the ultimate game-time snack.
The Approach
Boomlet curated a content plan that celebrated cricket through different emotions. By collaborating with influencers known for their authentic storytelling, we focused on creating content that connected each Mood Burger variant to the dynamic feelings experienced during cricket matches—from thrill to frustration to celebration.
The Execution
We onboarded five influencers with a blend of local and national influence, giving them creative freedom to develop content that felt natural and vibe-matched. Campaign posts were strategically scheduled around key match moments to maximize visibility, reinforce brand recall, and inspire audiences to associate their match-day mood with a burger pick.
The Impact
The campaign built strong emotional resonance with cricket fans while positioning Mood Burgers as a share-worthy snack option. The creative freedom given to influencers resulted in content that was entertaining, memorable, and relevant—boosting product awareness and shareability.
Key Metrics
The campaign successfully celebrated Batman’s 85th Anniversary while promoting officially licensed merchandise. Through diverse influencer collaborations, it reached niche audiences, generated significant buzz, and created awareness about the products, driving engagement and amplifying the Batman franchise’s legacy.
5
Total Influencer collabs.
960K+
Total
Reach
1.3M+
Total
Views
1.5M+
Total
Impressions
No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
