No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
Neeman’s wanted to drive brand awareness among younger male audiences in Mumbai, Bangalore, and Delhi. The core idea was to highlight the quirky observation that our phones listen to our conversations — but with a creative twist that tied back to their unique product offering. The campaign needed to blend humor, relatability, and mass appeal to ensure Neeman's became a must-mention in everyday banter.
The Approach
We focused on influencer discovery aligned with the brief — male-centric creators from tier-1 metros with strong engagement rates. Creators were encouraged to build around scenarios that felt organic, tapping into everyday quirks, tech myths, and “just boys being boys” moments. Hashtag-first storytelling was central to the strategy, with #AreThoseNeemansShoes seeded as a curiosity trigger across platforms.
The Execution
15 content creators shared scripted-yet-relatable video content across Instagram, featuring humorous slice-of-life situations that naturally introduced the brand. To maximize public exposure, content was shot in high-footfall areas, sparking spontaneous viewer interest and online chatter. A leading KOL also joined the narrative arc to extend the campaign’s reach and cultural traction.
The Impact
The campaign turned an intriguing hashtag into an organic brand moment. With a balance of local relevance, strong creator authenticity, and subtle humor, Neeman’s found itself embedded in social conversations. The humorous execution ensured high rewatchability and shareability, making the campaign memorable beyond just impressions.
Key Metrics
The influencer-driven campaign successfully built brand awareness for Neeman’s Shoes, particularly among younger male audiences in key cities. By integrating humor and authenticity, the campaign generated significant buzz, leading to increased brand recognition, engagement, and word-of-mouth marketing. The hashtag #AreThoseNeemansShoes went viral, driving traffic and making Neeman’s Shoes a must-visit brand.
15
Total Influencer collabs.
2.8M+
Total
Reach
3.8M+
Total
Views
564K+