Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
The Impact
The campaign struck a chord. The emotional tone and cultural fluency helped Saridon Woman spark meaningful engagement. The messaging not only reached a large audience but also triggered high-quality interactions and shares. Most importantly, it successfully positioned the brand as a champion of women’s strength in daily life—earning both attention and affinity.
No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
Key Metrics
Increased Brand Awareness:
-
Successfully positioned Saridon Woman as the go-to pain relief for menstrual cramps among the target audience.
Built Trust and Credibility:
-
Through authentic storytelling and trusted influencers, the campaign normalized period pain conversations and encouraged product trial.
5111+
Total Influencer collabs.
32.7k
Total Likes
672.6k
Total Views
3.77%