FEATURED VIDEOS
No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
Featured Videos
Coke Studio Bangla's launch of the song “Tati” aimed to celebrate the intricate heritage of Jamdani weaving. The core challenge lay in preserving this cultural essence while engaging a modern, digital-native audience. Achieving a balance between authenticity and relatability required careful influencer selection and content design—especially to appeal to regional audiences in Eastern India, where the tradition holds deep roots.
The Approach
Boomlet’s strategy was built around integrated influencer advocacy, focusing on storytelling formats that emotionally resonate. They curated a dual-content plan with creators from Eastern India:
- Dance Reels harnessed the song’s rhythm to spark excitement and virality.
- GRWM (Get Ready With Me) Reels used fashion influencers to style Jamdani sarees in contemporary ways, weaving heritage into modern visual narratives.
This approach ensured authenticity while making the cultural theme more accessible across digital touchpoints.
The Execution
A targeted mix of dance and fashion influencers was onboarded.
- Dance influencers brought the song to life through high-energy choreography synced with the hook line, encouraging UGC and shares.
- Fashion influencers highlighted the elegance of Jamdani sarees in stylized, aspirational formats that appealed to trend-conscious viewers.
Every reel was tied to the campaign’s sonic and cultural identity, amplifying both reach and relevance across formats and regions.
The Impact
The campaign successfully bridged cultural tradition with digital engagement. It elevated the story of Jamdani weaving while achieving broad visibility and participation. Audiences connected with the dual storytelling approach—creating emotional relevance and driving conversation. Most importantly, the content didn't just entertain—it educated and inspired.
Key Metrics
Cultural Connection: The campaign successfully showcased Jamdani weaving heritage while creating engaging, shareable content that resonated with the audience.
Audience Engagement: The mix of dance and fashion content allowed the campaign to connect with a broad audience, increasing awareness and participation in the song’s theme.
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Total Influencer collabs.
5.2M+
Total
Reach
8.2M+
Total
Views
3.9M+