No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
To make Uber Auto top-of-mind through an engaging and culturally relevant campaign that could cut across regional differences in dance preferences and app familiarity. The goal was to drive home the message of Uber Auto’s ease and convenience while encouraging user participation.
The Approach
A mass influencer-driven strategy was adopted:
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150+ creators from across India, including mimicry artists, dancers, and entertainers.
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The mix of mega, macro, and micro influencers ensured reach, relatability, and local flavor.
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Each creator used a custom Uber Auto track and dance choreography to showcase the app’s convenience.
The Execution
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Influencers performed choreographed dances demonstrating how easy it is to book an Uber Auto.
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Audiences were prompted to replicate the dance, creating a ripple of user-generated content.
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Tiger Shroff fan pages were strategically tapped to amplify visibility and tap into an existing passionate fanbase.
The Impact
The campaign drove real business outcomes:
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Massive reach across platforms like Instagram, TikTok, and YouTube Shorts.
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Encouraged thousands of dance entries and created a cultural moment that highlighted Uber Auto’s convenience in a playful, memorable way.
FEATURED VIDEOS
Key Metrics
The influencer-driven campaign successfully raised awareness of the officially licensed Wizarding World merchandise, engaging both dedicated fans and broader audiences. Through subtle content integration and the use of influencer-driven calls to action, the campaign boosted visibility and encouraged purchases. The blend of authentic storytelling, product showcasing, and targeted audience engagement led to increased brand visibility and likely drove sales of the products.
150
Total
Influencer collabs.
5M+
Total
Reach
7M+