No Pain, Period
Case Study
Saridon Woman set out to redefine pain relief marketing by breaking traditional stereotypes. The goal wasn’t just visibility but to reshape the conversation around women's strength, endurance, and everyday resilience. They needed a campaign that would connect emotionally and socially with young, urban women while also being rooted in local narratives and language.
The Approach
Boomlet strategically aligned the campaign with voices that resonated across North India and Haryanvi-speaking communities. The idea was to turn everyday struggles into moments of connection by focusing on “relatable adulting” and nostalgic themes. Each influencer was handpicked to mirror the cultural essence and language fluency needed to make the message feel real and local. This wasn’t just influencer marketing—it was targeted narrative engineering.
The Execution
Influencers created slice-of-life POV videos that mirrored real moments—whether it was juggling work, managing expectations, or simply feeling overwhelmed. Each video synced seamlessly with the campaign’s musical hook, designed to evoke nostalgia and relatability. The tone was playful, honest, and rooted in cultural nuance, allowing the brand message to land authentically with the audience.
Warner Bros. sought to raise awareness and drive sales for officially licensed Wizarding World (Harry Potter) merchandise. The key challenge was to engage fans without making the campaign feel overly promotional. The goal was to subtly inspire purchases by leaning into storytelling and fan nostalgia while reaching both core and adjacent fan segments.
The Approach
Boomlet curated a targeted influencer strategy to tap into the emotional connection audiences had with the Harry Potter franchise. Influencers from diverse genres – including fashion, parenting, lifestyle, and travel – were selected based on their authentic love for the series and their audience’s affinity toward meaningful content. This approach ensured that the messaging remained genuine, and that the merchandise was naturally integrated into each creator’s personal style and storytelling tone.
The Execution
The campaign activated 55 influencers across India, who creatively showcased the merchandise via Instagram posts, Stories, and YouTube videos. Influencers shared personal moments and fan memories while weaving the products into their content. Creators also provided discount codes and exclusive offers to drive conversions. The use of multiple content formats and fan-forward messaging helped maximize engagement while maintaining brand subtlety.
The Impact
The campaign successfully amplified visibility for the Wizarding World product line by targeting various subcultures within the fandom. Authentic endorsements helped convert casual scrollers into buyers while keeping the magic alive across generations. Influencer content felt organic and fan-first – driving emotional engagement, stronger brand recall, and interest in purchasing merchandise during the campaign period.
Key Metrics
The influencer-driven campaign successfully raised awareness of the officially licensed Wizarding World merchandise, engaging both dedicated fans and broader audiences. Through subtle content integration and the use of influencer-driven calls to action, the campaign boosted visibility and encouraged purchases. The blend of authentic storytelling, product showcasing, and targeted audience engagement led to increased brand visibility and likely drove sales of the products.
7
Total Influencer collabs.
1.1M+
Total
Reach
1.5M+
Total
Views
29K+
Total
Engagement
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