The aim of this campaign was to convince the target audience to start selling on Flipkart's seller hub with 0% commission, by using the hashtag #BacchonKaKhel. Other advantages, such as quick delivery and shipping throughout India, were also highlighted.
Seven CAT B influencers were selected for this campaign, with five of them creating 30 second reels for the purpose and sharing them on their Instagram story. The other two influencers shared the video tale with the same hashtag. The results of the campaign were outstanding, with more than 101K accounts reached, 133K views and 17K total impressions on the posts.