The objective of this campaign was to generate a buzz around Godrej Properties and their new project launch at Kolshet Road, Thane. This project is spread across 6 acres and offers an array of 40+ lifestyle amenities. In order to do so, two phases were implemented- with the first one consisting of Instagram activity, during which we collaborated with Premium CAT A Real Estate Influencers. For the second phase, we onboarded both CAT A and B influencers to engage in Twitter activity.
Our deliverables included a 60-second reel and Twitter posts, and we also implemented a Twitter trending activity to get a few hashtags trending in the fifth, third, and second positions.