Google's 'BOLNE SE SAB HOTA HAI' awareness campaign was designed to recognise the struggles and taunts women face daily, and to celebrate those who have broken stereotypes and achieved success. On International Women's Day, Google gave these women courage and hope to fight against the stigmas they face.
#SearchForChange billboards showcased many inspiring women from different backgrounds, showing the changing face of India. Boomlet partnered with Google to help select suitable influencers, acquire them and execute the campaign on Women's Day. The aim was to raise awareness about the need to break stereotypes and to empower women.