Pepsi Black

PepsiCo launched Pepsi Black, a zero-calorie, sugar-free cola, in the European and Asian markets. With the help of celebrities shortlisted by Boomlet from sports and entertainment, such as Shikhar Dhawan, Neha Dhupia, and Avnit Kaur, the brand aimed to raise awareness of this new product and their latest ad campaign which emphasizes maximum taste and low sugar.

 

The influencer-driven campaign was well-received by millennials, achieving 2.5M+ Impressions and 1.7M+ Reach.