Coke Studio Bangla - Tati Song Launch
- market ing
- Aug 6
- 1 min read
Updated: Aug 8
To promote the newly launched "Tati," a song celebrating the rich heritage of Jamdani weavers from Bangladesh, with the help of influencers from Eastern Indian Regions.
The objective was to create content that beautifully resonates with the melodic theme of fabric weaving.
To bring the campaign to life, we activated a carefully curated network of 50 influencers, each aligned with the brand’s creative vision and cultural relevance. The content strategy was anchored around two engaging formats designed to maximize reach, relatability, and platform-native appeal.
Dance Reels: Influencers created dynamic dance reels featuring the song’s catchy hook, spreading excitement and encouraging audience participation.
Get Ready With Me (GRWM) Reels: These reels were designed to showcase how the beauty of Jamdani sarees could be styled, while syncing with the song’s rhythm, capturing the song's essence in the fashion context.
Our campaign delivered measurable impact across all key metrics:
Total Influencer Collaborations | 50 Influencers |
Total Views | 8.2M+ |
Total Reach | 5.2M+ |
Total Interactions | 3.9M+ |
These results reflect the power of strategic storytelling and community-driven content to amplify cultural narratives at scale.
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