Coke Studio Bharat - Chirmathi Song Launch
- market ing
- Aug 8, 2025
- 1 min read
The campaign aimed to promote the new song Chirmathi by building relatability through conversations around #Adulting and tapping into #Nostalgia. Influencer-driven content focused on slice-of-life moments that took audiences on a nostalgic journey back to their childhood.
The objective was to create awareness about Chirmathi by leveraging nostalgia and relatable #Adulting moments through engaging influencer content.
To bring the campaign to life with cultural relevance and emotional depth, we implemented a focused strategy that blended hyper-local influencer selection with insight-led storytelling. Every element — from collaborator choice to content style — was designed to create authentic, high-recall moments that aligned with the audience’s lived experiences.
Comments